Fashion, Lifestyle / Art Direction, Design
VOODOOJEWELS. About imperfection, uniqueness and beauty.
Voodoojewels is a jewelry brand inspired by imperfection as the key to uniqueness and therefore by a contemporary concept of natural and authentic beauty.
We designed the new image of the brand and accompanied Voodoojewels in the evolutionary change of its project ten years after its foundation.
Our research has developed starting from the characteristic of stones to transform light, changing its color and designing it with unexpected geometries. A stone is a filter that modifies reality just like a jewel that is an object that dialogues with the body and with the image of each of us.
We therefore designed a dynamic image, eliminated symmetries and emphasized organic forms. A perfect precious stone has no inclusions, which is why we have tried to work with imperfect materials and therefore rich in irregularities and discontinuities. We have selected textured materials and raw surfaces, papers with irregular texture on which we have printed with dichroic foil that changes with the variation of the light, the inclination of the surface and the chromatic interference of the environment.
Among the different outputs designed for the brand we have thought of a dichroic analog filter, a limited edition accessory which offers a dreamlike charm to reality by modifying images and color for visual experiences in full Voodoojewels style.
Stationery printed by @nostroinchiostro on Materica Limestone 360-250 g/m2 by @fedrigoni.paper
Boxes designed for the brand and made to measure with Sirio Ultra Black by @fedrigoni.paper
Dichroic lens with hand-made perimeter grinding.
I’MPERFECT BEAUTY
The Voodoo Jewels founder and the Photographer Martina Scorcucchi decided to go around the world seeking for true, spontaneous and imperfect Beauty, that does not fade with time, that does not follow trends, that does not talks about how you look but tells who you are.
They give birth to the "I'MPERFECT BEAUTY" project, born in NY in March 2020, just before the Pandemic, with the aim of celebrate the authentic and spontaneous beauty that often emerges from strong, captivating personalities. Trying to be unique without conforming to aesthetic standards, this is true beauty.
The project speaks directly to women to nurture love for themselves, to accept and love those characteristics that could be considered defects but, on the contrary, we are unique and different.
These street shootings were presented in May 2022 with an installation at the Kenta Foundation in Milan during the event that celebrated the first 10 years of Voodoojewels.
VOODOOTEN
Cocktail party, live music and dinner for influencers
Milano 2022
@Fondazione Kenta
I’MPERFECT BEAUTY
powered by Uniqlo
Rome 2022
@VarsiGallery
/ ’nɛs:i / Naessi / ¹ Voodoojewels / ¹ I’mperfect Beauty / ² Livia Lazzari / ³ art direction / ³ creative consulting / ³ design / ⁴ tipography / ⁵ Naessi Studio / ⁵ Martina Scorcucchi / ⁶ Nostroinchiostro letterpress / ⁶ Fedrigoni / ⁶ Carnicella / ⁷ lifestyle / ⁷ fashion / ⁷ jewellery / ⁷ roma /
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