Retail pop up / Creative Consulting, Product and Visual Design
oh.Bar by Espressoh. Identity, functional, empathetic and senza zucchero.
INTRO
Oh.Bar is the new project by Espressoh, an Italian cosmetics brand focused on coffee, beauty and Italianness: pop-up cafes that will be temporary meeting places for the brand community in the USA and Italy starting from September 2022.
We were inspired by the Italian bar as an iconic place for the social life of a country or a neighborhood. The concept preserves the flavor of tradition but enhances the contemporary, founding value of the brand.
CONCEPT
A space with an essential and evocative design that accompanies the classic Italian coffee shop in a contemporary and international dimension without losing the rituality and the easy approach of the reference.
Mirrored, translucent and opaque volumes, smooth, textured and wavy surfaces: starting from the raw material, the furnishings are designed to spontaneously interact with light and to tell the Espressoh lifestyle between coffee, beauty and Italian style.
oh.Bar furnishings are inspired by the design of traditional Italian cafes during the 1900s: counters decorated with wooden frames and slats, mirrors with lettering, neon signs and stackable tables with formica tops. The result is a design without a specific temporal location, a set of elements that transports memory to a contemporary experience thanks also to the choice of materials: the mirror-polished aluminum, a light material, easy to transport and eternally recyclable and sustainable
The general aesthetic is inspired by the light textures of Espressoh products and their ability to interact empathically with light: glossy surfaces complement the opaque ones, interacting dynamically with the surrounding environment and defining unexpected shapes and colors.
DESIGN
Flexible layout with modular desks, light materials, stackable tables and chairs: each element is designed to maximize the pop-up function by adapting to any space and facilitating transport operations.
All furnishings are made with profiles and surfaces of mirror polished aluminum. Small portions of Abet laminate have been integrated to it for wearable surfaces such as the countertops and tables.
A linear counter welcomes the coffee machine and the products on display just like in an old-style pastry shop while tables and stools create an easy reception area in which to try the products in the time of a coffee. To complete the overall aesthetic: a curved neon sign with the oh.Bar brand and a minimal wall paneling made up of transparent and mirrored layers applied to the photographic images of the Espressoh look books.
/ ’nɛs:i / Naessi / ¹ ohBAR / ² Espressoh / ³ Pop Up / ⁴ aluminum / ⁴ silvermirror / ⁵ Serena Eller Vainicher - Eller studio / ⁵ Naessi / ⁷ cosmetics / ⁷ beauty / ⁷ pop up store / ⁷ coffee / ⁷ italian bar / ⁷ lifestyle / ⁹ New York 2022 / ⁹ Milano 2022 / ⁹ Napoli 2022 / ⁹ Torino 2022 / ⁹ Roma 2022 /
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