PROJECT

The protagonist is the large curved counter that defines the experience in the store: around it bar stools welcome customers and invite them to interact with the products by trying the textures and identifying the favorite nuances recommended by the Espressoh team.

The counter contains all the functions: in addition to the beauty bar for product testing, it has a display case of merchandising and special products, the espresso machine for preparing coffee, an essential element of welcoming the brand.

The paravento boiserie designs the backdrop of the sales space. The double-sided nature of the pleat, which on one side is reflective and on the other contains photographic content, creates a dynamic effect and illustrates the interaction between light, texture and colors.

Mirror metal is confirmed as the material of choice for our projects for Espressoh. It alters the perception of volumes by reflecting everything that surrounds it: the color of the Milanese facades, the pattern of the terrazzo floor, the moving silhouettes of the people in the store and of those who, outside, approach the windows.

The interaction with the city also takes place through the facade: the pink chromatic filter placed on the windows paints a Milan colored in Espressoh pink for the people inside the store. Conversely, for people outside the store, it is the interior that appears entirely pink.

At the conceptual level we imagined a transparent but colorful visual layer with which to filter spaces, objects and people. We were inspired by the light textures of Espressoh products and their ability to interact empathetically with light and color.