Fashion, Lifestyle / Art Direction, Design
BILULU. Handcrafted clothing reconnecting tradition, nature and lifestyle.
BILULU is an independent brand that creates unique, bespoke garments – basic, timeless knitwear dyed using self-produced, plant-based colours of site-specific origin.
BILULU fosters sustainability through its garments, which embody an informed respect for the environment, a collaborative relationship with the cyclical nature of natural processes, and, last but not least, a symbiotic relationship with the raw materials from which they are made.
Nature guides many of the choices that have helped the brand develop: natural dyes, certified, traceable-origin yarns, compostable packaging, paper tools made using textile industry waste, and low energy impact manufacturing processes.
BILULU’s goal is to make garments with ever greater care, minimizing their impact on the environment and raising awareness about sustainability and Italian crafts heritage.
BILULU offers a chance to reconnect with this crafts heritage through its relaxed and informal style that are the hallmark of its two lines, BASIC and TAILORED, each of which expresses the brand’s concept in its own way.
To get an idea of the potential colour palette of BILULU products, consider the plant species indigenous to the Mediterranean maquis. We make natural dyes from local raw materials and use them in all our products. The original colour of the raw materials used offers an underlying chromatic start point: the raw yarn lays down the foundation of the colour palette. Nature is always the starting point for BILULU.
We draw no distinction between women’s and men’s collections. BILULU clothes eschew gender limits with their soft style and sartorial touch. As garments that are open to interpretation and designed to be lived in, they do not label the wearer.
/ ’nɛs:i / Naessi / ¹ Bilulu / ² Bilulu / ³ art direction / ³ design / ³ shooting / ⁵ Katrina Tan / ⁶ Favini Papers Refit / ⁶ Fasson Rustique Blanc FSC / ⁶ Nostroinchiostro letterpress / ⁷ circular process / ⁷ handcrafted clothing / ⁷ nature and lifestyle / ⁷ natural dyes /
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